A Rise in Booty Branding?


I am wondering if this is a new trend. Part of a recession-reaction, devil may care “bigger is better” attitude.

Today, I learned (quite by coincidence) about two different brands in two radically different categories celebrating the power of the posterior.

The first was Bootie Babe, a line of cosmetics in derriere shaped bottles.

The second is Big Ass Fans. A line of ceiling fans that look rather mainstream (apart from the donkey logo and the name).

Celebrities such as Jennifer Lopez and Beyonce have brought this body shape back (no pun intended) in recent years.

I just hadn’t seen it being leveraged by brands.

Maybe it’s time to bring back the vintage Coppertone ads?

Is this just a blip on the cultural radar or are we in for an onslaught of “bootylicious” brands?

That’s my point of view. What’s your twist?
Which brands will be next in line to shake their booty?

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