One Woman Wines.
I knew there was something different and special about this brand the moment I saw the sign from the Highway.
I was biking around North Fork Long Island visiting wineries with my husband last weekend. The wines were very good, but after a few tastings the brands began to blur and blend together.
Not this one.
As soon as we approached the sign for One Woman Wines on the edge of the highway I was intrigued.
A short ride later down a gravel road to a charming red tasting house. My suspicions were confirmed.
Here was a brand with a great, and authentic story.
Founded by Claudia Purita, an Italian immigrant who grew up on her family’s farm in Calibria Italy, the vineyard and the wines reflect her commitment to sustainability, hard work, and personal vision. Much of the vineyard has been hand-planted and is meticulously maintained by Claudia herself.
What I love about this brand is that the “One Woman” name, the simple, elegant wine labels all portray this quiet, determined, vision of this unique woman.
The brand story is felt the moment you begin to look around and taste the wines.
Claudia herself is a constant background presence. But her daughter, Gabriella, is a friendly whirlwind behind the tasting counter. And much like her mother she is a hard worker wearing many hats as she looks after all of the events, marketing and promotion for the winery.
I asked Gabriella about the origin of the brand name and she told me that a few years after planting they still didn’t have a name for their soon to be bottled product. Her mother rejected many of the proposed names as being too frivolous. Finally Gabriella and her father decided on “One Woman” to pay homage to Claudia and her determination and vision.
From the very beginning this brand had an authenticity that can be (pardon the pun) tasted.
That story continues to ripen as Gabriella has recently added a “tasting under the stars” promotion. Every other Saturday night in the summer the vineyard and tasting room are open from 6-10pm. There is wonderful live music and visitors are encouraged to bring their own picnics and relax in the candle-lit garden in front of the tasting room.
In true One Woman spirit, you are also allowed to bring your own wine. While the One Woman tasting room is open for purchases that evening, for the Purita family the experience is more about creating a moment of community, than generating sales. It’s one of the most wonderful, magical evenings I have had in a long time.
While Gabriella flits from table to table chatting with guests and making sure everyone is feeling welcome and comfortable in her “home”, you can see Claudia quietly toiling away in the background. Tending to the vines and continuing to be a one woman force of nature.
I am inspired by this brand, because it has an authentic point of view and story to tell. And it does a great job of making this story felt (not just heard) in all of the brand touch points.
That’s my point of view. What’s your twist?
What great brand stories do you have to share?