I never met Steve Jobs. In fact, I unfortunately never even had the pleasure of hearing him speak live.
So why do I feel sad?
Though I’ve never met the man, I’ve experienced his vision directly and personally…right here at my kitchen table.
Today I spent a good part of the day test driving my new Air Book.
Intuitive, lightweight, with layers of discovery and delight. I couldn’t stop touching it.
I never met the man, but I feel as if he knew me. He knew what a computer should be. Could be. Not just what is should do.
Vision is great, but it only has real impact when you can experience it first hand in products or services that make a difference.
And Steve Jobs understood this. He was one of the few leaders in business that was meticulous about design – not out of some obsession or affectation. But because he knew that good design really does make a difference in people’s lives.
Thank you Steve. I hope the Apple brand is strong enough to honor your legacy by remaining true to this principle.
That’s my point of view. What’s your twist?
Did Steve Jobs and Apple mean something personal to you?
Brand School had great examples of real companies. I was able to dig even deeper, think of things in a new way, and get new ideas for my brand.It was well worth the fee. – Brenda C.