Toting water on the go is a standard part of today’s healthy lifestyle. But we often have to compromise on taste when choosing an easy-to-carry solution. Reusable stainless steel bottles can leave a metallic taste and often get dented. Refillable plastic sports bottles – even BPA-free bottles – aren’t the right choice for everyone – they often retain odor and flavors, even after washings.
Real glasses and mason jars are often the preference of taste purists, however we can’t use these on the go because glass is too easily shattered and dangerous.
But… what if you took a mason jar and TWISTED it with a plastic sports bottle? You have GLASStic. A sports bottle that essentially is a glass bottle inserted within a BPA-free plastic bottle. If the glass should break, it stays contained within the plastic bottle – which means it’s safe to use in public places. You can replace the glass insert for just the cost of shipping – and it has a lockable lid for extra safety.
There’s always room for innovation even in a crowded market. Take a good look at your competition and see what’s missing. Are there still compromises that no one has solved?
In Brand School we show you to tap into market gaps and apply creative TWISTS to deliver fresh solutions. To find out what Brand School can do for you and and learn more about a one-on-one Brand Health Check Strategy Session, please click here.
“I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. 🙂 So thank you!!” – Nathalie Lussier, natalielessier.com